SEO services take time to correctly implement,
and many websites have to wait months before seeing any tangible results. Impatient companies that try to speed up the process by using unethical “black-hat” tactics often see negative results. When trying to increase your search engine ranking, make sure that the techniques you use are not manipulative. The best way to climb the rankings is by offering unique, engaging, and useful content to visitors and letting them do the advertising for you. If you’re unsure of which SEO services are good and which ones are bad, here is a small list of some of the worst ways to try to trick the search engines.
1. Doorway pages.
“Doorway pages” are usually gigantic sets of small and unique pages that are all optimized for different keywords. These pages act as a funnel by ranking highly for different terms but linking to one central (usually unrelated) location. Creating doorway pages is one of the most maddening SEO services for people to deal with. Search engines hate these types of funnels because they create negative user experiences, so they often ban doorway pages (and the site they link to) from their indexes.
2. Stealing or “scraping” content.
Plagiarizing is illegal and also one of the most counterproductive SEO services available. Stealing content from another website for any reason is unethical and manipulative. Don’t let an SEO company tell you that increasing the number of pages on your website is an effective search optimization tactic. Adding content simply because it exists will not convince the search engines that your website is trustworthy and authoritative enough to rank highly. Instead of risking copyright infringement, create your own valuable content and share it with people through blogs or social media.
3. Link schemes.
It is no secret that links are like the currency of the internet. If you want to rank highly in search engines, then you are going to need a lot of backlinks. Link-building is one of the most valuable SEO services and when done properly can result in incredible rankings. Link-building is not easy, however, and any SEO company that tries to buy links should not be trusted. Low quality links are not helpful, and high quality links cannot be purchased. In order to naturally grow the number of backlinks that your website has, create amazing content and encourage people to share your website with others. It might take a while, but tricking the search engines by buying links or spamming is harmful to your reputation and will eventually result in a ranking decrease.
